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Context language consists of words that create positive or negative associations
Technique used to create a positive image through the use of an intermediary neagative one
7+1=8 Eight, the sum of these two numbers, is a positive number. The only way these two specific numbers could combine to create a positive number would be if they were both negative, if seven was negative or if they were multiplied together and one was a negative number.
Only the private sector can create both positive and negative externalities.
The best way to determine if a course of action has a mostly positive or negative impact is to create a list. One side should detail the decision's negative effects, while the opposite lists its positive. The side that has the most entries is generally considered the appropriate answer.