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24.
The 24-48-72 rule is a guideline often used in crisis management and communication. It suggests that organizations should respond to crises within 24 hours, provide updates within 48 hours, and offer a comprehensive resolution or follow-up within 72 hours. This approach helps maintain transparency, manage public perception, and restore trust effectively during challenging situations.
24
It is 24 hours.8am to 8pm = 12 hours.8pm to 8am = 12 hours.2 x 12 = 24.
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