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The term 'Customer' tends to refer to a one-off business transaction usually in a retail situation. 'Client' tends to refer to a regular customer using a professional service: a customer buys a book about Law, a client employs the services of a lawyer. Dentists have clients, shopkeepers have customers.

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Q: In what possible ways would a client be different from a customer?
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To convince a customer to be a client of your bank, spell clearly the benefits of the program to the customer.


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