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Stands for Lead- Transition - Quote - Transition - Quote - Transition. It serves as a simple, formulaic method to begin and develop a hard news story. Typically, the "lead" is a component-style lead in which the various components (who, what, when, why, where) lead the story in some combination. For example, "The United States Congress voted yesterday to extend the so-called Bush-era tax cuts," would be an example of a who-when-what component lead.

The transitions typically expand on one of these components, leading into a quote from a source.

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