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Recorded observations and measurements from an experiment are referred to as data. The data can either be quantitative or qualitative.
Qualitative Data
Quantitative observations (as opposed to qualitative observations, which do not include numbers)
Quantitative observations are the data collected in an experiment, mostly numbers. Qualitative observations would usually include written answers to analysis questions.
Qualitative observations could also be called qualitative data, and would be data not related to exact numbers. Such observations could be warmth, flavor, gender, or yes-no answers to questions.