Quantitative data collection methods

Answer 1

"There are many methods to collect data such as, interviews, meetings, observation, questionnaires and review internal documents.

The above is incorrect, the statement above includes both qualitative and quantitative methods. "

Quantitative research is about measuring a market and quantifying that measurement with data. Most often the data required relates to market size, market share, penetration, installed base and market growth rates.

However, quantitative research can also be used to measure customer attitudes, satisfaction, commitment and a range of other useful market data that can be tracked over time.

Quantitative methods include:

• Mail surveys
• Street surveys
• Telephone surveys
• internet surveys

Qualitative methods include:

• Interviews
• Focus groups
• Observation groups
• Shadowing