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Statistics is the science of collecting, organizing, processing , analyzing and interpreting data. Through statistics, we can get meaningful information out of massive amount of data for communication and research. Statisticians are the people with extensive training and advance degrees who have the authority to treat, describe and make inference out of the data collected. They are the ones also who can explain what the data mean for consumers. Statistics, therefore, is vital for communication because it can describe data in a meaninful way by describing the population or sample, related one variable to another, make estimates or predictions, test hypotheses and make wise decisions.
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Importance of statistics in mass communication?
Before examining the relevance of statistics to mass communication studies, there is a cogent need to understand what statistics means. Statistics is a datum that can be represented numerically. According to Dr. Victor AyedunAluma,statistics is information put in form of numbers; also, it is the procedure for getting information out of numbers. Statistics is also the science of collecting, organizing, processing, analysing and interpreting data. Through statistics we get meaningful information out of massive amount of data for communication and research.The relevance of statistics to mass communication studies cannot be overemphasized. To ensure that stories are accurate and credible, journalist have to examine flood of information related to economic, political and social phenomena, including scientific and academic research reports, public opinion data, political polls, consumer survey, e,t.cAdvertising and public relations executives must be able to understand and the latest available business information such as: market trends, sales, competitive expenditures, audience rating, and a lot of other facts pertaining to consumers, products companies and markets. Lack of statistical methods to mass communication studies limits their understanding of today's world and their professional preparation to work in this world.With the knowledge of statistics, mass communicators can adequately interpret raw data to their audience. Statistics is important to mass communication because it helps to estimate, predict, test hypothesis and make wise decisions. Statistics in mass communication studies does not only help
What is the role of computer in statistics?
It can help to create the statistics. Sometimes it is difficult to know the statistics are there if you do not see them on the computer.
What is statistics and its role in society?
Statistics can be defined as the collection of , analysing of, and interpreting of data for the purpose of making useful decision. The major role of statistics in the society is that it presents data in a precise and simple form.
What is the Role of statistics in science?
Statistics have a very crucial role in science. They are commonly used for research and data analysis in various projects in numbers. They can be used to interpret data and make future predictions.
Do you need mathematics to study mass communication?
no
