Statistics is the science of collecting, organizing, processing , analyzing and interpreting data. Through statistics, we can get meaningful information out of massive amount of data for communication and research. Statisticians are the people with extensive training and advance degrees who have the authority to treat, describe and make inference out of the data collected. They are the ones also who can explain what the data mean for consumers. Statistics, therefore, is vital for communication because it can describe data in a meaninful way by describing the population or sample, related one variable to another, make estimates or predictions, test hypotheses and make wise decisions.
Before examining the relevance of statistics to mass communication studies, there is a cogent need to understand what statistics means. Statistics is a datum that can be represented numerically. According to Dr. Victor AyedunAluma,statistics is information put in form of numbers; also, it is the procedure for getting information out of numbers. Statistics is also the science of collecting, organizing, processing, analysing and interpreting data. Through statistics we get meaningful information out of massive amount of data for communication and research.The relevance of statistics to mass communication studies cannot be overemphasized. To ensure that stories are accurate and credible, journalist have to examine flood of information related to economic, political and social phenomena, including scientific and academic research reports, public opinion data, political polls, consumer survey, e,t.cAdvertising and public relations executives must be able to understand and the latest available business information such as: market trends, sales, competitive expenditures, audience rating, and a lot of other facts pertaining to consumers, products companies and markets. Lack of statistical methods to mass communication studies limits their understanding of today's world and their professional preparation to work in this world.With the knowledge of statistics, mass communicators can adequately interpret raw data to their audience. Statistics is important to mass communication because it helps to estimate, predict, test hypothesis and make wise decisions. Statistics in mass communication studies does not only help
It can help to create the statistics. Sometimes it is difficult to know the statistics are there if you do not see them on the computer.
Statistics can be defined as the collection of , analysing of, and interpreting of data for the purpose of making useful decision. The major role of statistics in the society is that it presents data in a precise and simple form.
Statistics have a very crucial role in science. They are commonly used for research and data analysis in various projects in numbers. They can be used to interpret data and make future predictions.
Statistics is used to design the experiment (what type of data needs to be obtained and how much), then statistics is used to analyze the data (make inferences and draw conclusions).
The role of computer is to help us to reaserch easier and to make communication more fun and exciting.
Before examining the relevance of statistics to mass communication studies, there is a cogent need to understand what statistics means. Statistics is a datum that can be represented numerically. According to Dr. Victor AyedunAluma,statistics is information put in form of numbers; also, it is the procedure for getting information out of numbers. Statistics is also the science of collecting, organizing, processing, analysing and interpreting data. Through statistics we get meaningful information out of massive amount of data for communication and research.The relevance of statistics to mass communication studies cannot be overemphasized. To ensure that stories are accurate and credible, journalist have to examine flood of information related to economic, political and social phenomena, including scientific and academic research reports, public opinion data, political polls, consumer survey, e,t.cAdvertising and public relations executives must be able to understand and the latest available business information such as: market trends, sales, competitive expenditures, audience rating, and a lot of other facts pertaining to consumers, products companies and markets. Lack of statistical methods to mass communication studies limits their understanding of today's world and their professional preparation to work in this world.With the knowledge of statistics, mass communicators can adequately interpret raw data to their audience. Statistics is important to mass communication because it helps to estimate, predict, test hypothesis and make wise decisions. Statistics in mass communication studies does not only help
mass communication is a linear process depends on mechanical or electonical mass medium like tv, internet, radio... mass communication address a large and diverse audience, but interpersonal communication is a communication process between a few members or two members a sender and a receiver, in interpersonal comm there is a role-taking and a feedback, but in mass comm there is a lack of immediate feedback and inability to engage in effective role-taking
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The objective of mass communication is to disseminate information to a large audience through various channels such as television, radio, newspapers, and the internet. It aims to inform, educate, persuade, or entertain the public on a wide range of topics and issues. Mass communication plays a crucial role in shaping public opinion, influencing social change, and fostering cultural understanding.
First, it should be noted that Denis McQuail does not have just one theory. He is a well-respected professor, researcher, and author, and his best-known book is called "Mass Communication Theory." It is now in a 6th edition, and is worth owning. In this very thorough book, McQuail explains nearly every modern theory about how mass communication occurs, and he also examines how mass communication affects society. His own research is included: for example, he discusses the role of politics and political rhetoric in mass communication, how globalization has affected mass communication, and the role of new media (including social media) as a factor in what the public believes.
Mass communication plays a big role in nearly everyone's life. Mass communication includes television, radio, internet, newspapers and magazines, books, recorded music, and movies. There are few people who do not make use of these mass media, whether for entertainment, information, or education. People use mass media to get the news and weather, to hear their favorite songs, to watch their favorite programs, to enjoy the latest films, to learn about current issues, etc.
Melvin L. DeFleur is a prominent communication scholar who has written several books on communication theory and research, including "Theories of Mass Communication" and "Understanding Mass Communication." He is known for his work in media effects and communication technology.
how can i find the variable between communication and mass communication
Receiver's role in communication is to absorb what ever they can.
Sociology is important to mass communication because it helps us understand how societal factors influence media content, audience reception, and communication processes. By studying sociology, we can gain insights into the social dynamics that shape media representation, production, and consumption, allowing us to critically analyze and better comprehend the role of mass communication in society.
Receiver's role in communication is to absorb what ever they can.