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Communication channels.
This new perspective had a phenomenal impact on channels of distribution. Suppliers, manufacturers, wholesalers, and retailers were all forced to adopt a business orientation initiated by the needs and expectations of each channel member's customer.
How does one manage relations in different distribution channels?"
The greater the vertical hierarchy the poorer the channels of commuication due the time process involved. Yet compared to flater hierarchys the structure is highly defined and therefore makes some processes more effective. eg. discipline and grievances
There are four basic generic channels in the industry. These channels are Institution, Industrial B2B, Reseller (Retail), and the almighty consumer.