There can be a few causes of in-proportional sales growth. This includes items coming into season, like pools in the summer, and items that are newly released or improved in their formulas.
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((current month's sales - last month's sales)/last month's sales)x100
Assume you have the growth rates for each month, then you: ....
you use a scientific calculate
When ATO remains constant.
Suppose the total net sales in year 0 were S0 (in some currency units). Also, y years later, total net sales were Sy. Then percentage increase in sales over the y-year period = 100*(Sy/S0 -1) So the average year-to-year percentage growth = 100*[(Sy/S0)1/y - 1]. Note that (Sy/S0)1/y is the yth root of the ratio of sales. If y = 1, then the percentage growth is 100*(Y1/Y0 - 1)