Berlo's model of communication focuses on the components of the communication process, emphasizing source, message, channel, and receiver. It highlights the importance of the sender's credibility and the receiver's perception in effective communication. Aristotle, on the other hand, framed communication through the rhetorical triangle, consisting of the speaker, message, and audience, stressing the role of ethos (credibility), pathos (emotional appeal), and logos (logical argument) in persuasion. Both models underline the significance of the sender and receiver in the communication process.
CUKILE
The weaknesses of Berlo's communication model can only be judged in the context of what the user intends to use it for. Clearly by its language, Berlo's communication model concerns sending a message from one person to another and is not concerned with the hardware. Since Berlo's model concerns people a major weakness is that it is unidirectional and lacks a "feedback" loop. Communication without feedback is like the sound of one hand clapping. If we believe, as constructivist thinking teaches, that meaning is a personal construct then during communication we try to establish meaning for ouselves which does not preclude the eventuality that it may differ from that held by the person transmitting the message. It also means that communication must be a two-way affair. Androcles
The weaknesses of Berlo's communication model can only be judged in the context of what the user intends to use it for. Clearly by its language, Berlo's communication model concerns sending a message from one person to another and is not concerned with the hardware. Since Berlo's model concerns people a major weakness is that it is unidirectional and lacks a "feedback" loop. Communication without feedback is like the sound of one hand clapping. If we believe, as constructivist thinking teaches, that meaning is a personal construct then during communication we try to establish meaning for ouselves which does not preclude the eventuality that it may differ from that held by the person transmitting the message. It also means that communication must be a two-way affair. Androcles
As far as I can tell, he is the Father Of Modern Mass Communions, responsible for defining communication as dynamic, or as a cycle process, also renewed the Paradime of communication Old: Sender/Encoder > Message > Receiver/Decoder New: Sender/Encoder> Message > Medium > Receiver/Decoder > Feedback > Sender/Encoder etc...
love Aristotle
Diana van Berlo was born in 1966.
The Berlo Communication Model emphasizes the importance of the source, message, channel, and receiver, providing a comprehensive framework for understanding communication processes. Its strengths lie in its focus on the role of the sender's skills and attitudes in effective communication, as well as the significance of the receiver's understanding and interpretation. Additionally, by highlighting the impact of the chosen channel, it encourages communicators to consider the medium's influence on message delivery. Overall, the model fosters clearer and more effective communication strategies.
Rhetoric.
Jay van Berlo was born on 1988-09-18.
Nathan van Berlo was born on 1986-06-06.
Shannon and Weaver Jakobson's model Nick Boer's model Lasswell-control analysis Schramm Berlo's model Aristotle Barnlund PMI basic communication model Transmission model Constructionist model Interactive model Transactional model Constitutive Metamodel Intermediary model Riley's model Westley and Maclean's Conceptual Model Newcomb's model of communication George Gerbner's model
Yes, Jay is the younger brother of Nathan.