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distribution channel control
Name a company that uses conventional distribution channels to sell their products
So, a channel of distribution involves an arrangement of exchange relationships that create value for buyers and sellers through the acquisition (procurement), consumption (usage), or elimination (disposal) of goods and services.
This new perspective had a phenomenal impact on channels of distribution. Suppliers, manufacturers, wholesalers, and retailers were all forced to adopt a business orientation initiated by the needs and expectations of each channel member's customer.
The purpose of distribution channels is to increase sales for product in demand. This will enable the consumer to purchase items directly from the manufacturer often at a better deal. The longer the channel the less profit the manufacturer makes, thus reflecting profits.