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Good marketing. No really, it's a way of putting the consumer into a "discount" state of mind, because "that's almost half-price!". However, a 40% discount from an unusually highly inflated price still leaves a wide profit margin for the seller.

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15y ago

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40.0 X 40% = 16.0 (40.0 less 16.0 = 24.0)

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11y ago
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Q: What is 40 percent off 40?
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