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Marketing/distribution channels are sets of independent business units that are connected and are involved in the process of manufacturing a good or service for use or consumption. They are a set of pathways a product or service follows after production, leading to purchase and use by the customer.

Products do not simply fall into the hands of those who want or need them. Marketersmust take deliberate steps in order to provide the appropriate products to the intermediaries and finally to ultimate consumers. Thus, a product takes a definite route or channel on its way to consumers and it makes stops at several points along the way.

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Q: What is a distribution channel?
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