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because it is the favourite fruit of the founder of the company, Steve Jobs.
It's the forbidden fruit of knowledge.That's why is bitten.It symbolizes that this company offer us the real truth.
The noun 'apple' is a common noun, a general word for any apple of any kind.A proper noun is the name or title of a specific person, place, or thing; for example, Apple Valley, CA or Apple, Inc. (technology company).
No. Some people think apple in 2015
Apple's original logo showed Sir Isaac Newton sitting under an apple tree, representing his famous theories about gravity. However, it looked more like a picture rather than a logo. Thus, the company created the much simpler bitten-apple logo that continues to be used today.