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Ordinal data has an inherent order, i.e. ranking, in its possible values. For example 'poor, fair, good, excellent' is ordinal becaused there is an assumption that the four possible values are higher from one to the next. It can be coded as 1,2,3,4 but there is no assumption of equal spacing. Nominal data has no inherent ranking, only labeling-e.g. 'apple, strawberry, orange'. The choices are three levels with no assumed value. Any numerical coding does not reflect any quantitative meaning.

Georgette Asherman, Direct Effects, LLC

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