It is its frequency.
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It is a value which appears not to fit in with the other data elements.
The mode of ungrouped data is the value that appears the most often. The mode may not be a number - for example if looking at the favourite colour of a set of people.
You can have what is known as Conditional Formatting, which can change the format, depending on the value.
It means referring to some aspect of the data value which appears most often.
The mode.