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A non favourable variance Eg: adverse revenue means the company earned less revenue than expected.
Is the result of unsystematic differences among participants; that portion of the total variance in a set of data that remains unaccounted for a systematic variance is removed; variance that is unrelated to the variables under investigation in a study.
Total revenue is calculated by multiplying the price of the product sold by the quantity sold. PQ = R. Total profit is total revenue minus costs incurred. R-C = P
Marginal revenue is the change in total revenue over the change in output or productivity.
Profit=Total revenue - Total cost