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A Value Curve was first used by Accor, a French hotel chain in 1985. Value Curves were first described in a paper authored by W Chan Kim and Renee Mauborgne entitled, "Value Innovation: The Strategic Logic of High Growth," published in HBR in January, 1997. This paper has generated more reprints for HBR than any other paper published in HBR in the 1990's.

Value curves have been popularized in Kim and Mauborgne's "best selling" book, "Blue Ocean Strategy," HBS Press, March 2005.

A Value Curve is divided into two halves. On the left side are the Elements of Performamce. These Elements, in aggregate, define the product or service. On the right side of the curve is the value delivered to the most important customer for each of these Elements.

Value Curves with metrics are an elegantly simple way (one ppt slide) of describing project goals to project team members, stakeholders and senior management.

Dick Lee

President and Founder

Value Innovations, Inc

dick_lee@value innovations.net

+1-303-688-4143

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Q: What is value curve?
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