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Vertical integration refers to a company's strategy of owning or controlling multiple stages of production or supply within its industry, from raw materials to final product delivery. This approach enhances efficiency and reduces costs by streamlining operations. Horizontal integration, on the other hand, involves a company acquiring or merging with other businesses at the same level of the supply chain, often to increase market share and reduce competition. Both strategies aim to strengthen a company's position in the market but do so through different means.

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3w ago

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