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To manage negative publicity, teams can utilize media monitoring tools like Mention or Brandwatch to track mentions and sentiment across various platforms. Crisis communication plans, including predefined messaging and response strategies, can guide teams in addressing the issue effectively. Social media management tools such as Hootsuite or Sprout Social allow for timely responses and engagement with the audience. Additionally, leveraging public relations professionals or agencies can provide expertise in navigating the crisis and restoring the brand's image.

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