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Subjects>Math>Math & Arithmetic

Who is the father of 7 p's of marketing?

Anonymous

∙ 12y ago

Updated: 10/23/2022

Philip Kotler. 4 + 3.

4 P: Product, Place, Price, Promotion

3 P: People, Process, Physical Evidence (As service is not tangible)

Wiki User

∙ 12y ago

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