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There are several reasons. Two of them are:
1. It is said to be aesthetically pleasing.
2. It allows standard sizes of paper, such as A0, A1, A2, A3, A4, A5 etc and the B0, B1, etc where each size shares the measure for one side with its neighbour, and its other side is half that of its left neighbour and double that of the one to its right. The ratio of the two sides of any one of these sheets of paper is the Golden Ratio.

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Q: Why do people use the golden ratio?
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