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The only reason that I can think of is that you want to communicate with a person who is not familiar with the English system - football rules measure the field in yards or feet, so square meters is an unnatural measure for them.
Yards, but you could also use meters.
yards,cm,in, or meters {depends on the country:)}
36 inches to a yard, so 3600 to 100 yards
This is not a valid conversion. Cubic meters is a measure of volume while square yards is a measure of area.