one Kilogram equals approximately 2.2 lbs (pounds). At 24p per lb, 2.2lbs = 24p * 2.2 = 52.8p i.e. 12.8p more expensive than your kilogram.
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To compare the prices, we need to convert them to the same unit. Since there are 2.2 pounds in a kilogram, let's convert the 24p per pound to per kilogram. 24p per pound is approximately 10.91p per kilogram. Therefore, 40p per kilogram is cheaper than 24p per pound.