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Product identity is what one associates with a product. These would be the words, symbols, and phrases that are generally associated with an item. For example, hearing the word Whopper is something that most associate with Burger King.

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10y ago

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Product identity refers to the unique characteristics and qualities that differentiate a specific product from others in the market. It encompasses elements such as branding, packaging, design, and messaging that create a distinct image and perception in the minds of consumers. Establishing a strong product identity is essential for building brand recognition and loyalty.

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11mo ago
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Q: What is product identity?
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