it's the same formula that the one used to transform kilograms in kilometers
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A kilobyte (kb) is a measure of storage while a minute is a measure of time. The two measure different things and, according to basic principles of dimensional analysis, conversion from one to the other is not valid without some addition information - such as what is being stored (audio, video, etc), at what quality and in what format.
437,040,000 minutes
48,987 minutes = 34 Days. :)
80,740 minutes are in 8 weeks.