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How do channel members add value for manufacturers and consumers?
Channel members use external means to more efficiently make products available to consumers. This gives companies an exposure and efficiency they wouldn't have internally.
What does product diversity mean?
Competitive markets exist when there is genuine choice for consumers in terms of who supplies the goods and services they demand
How many pairs of shoes are bought every year?
U.S. consumers purchase more than 1.3 billion pairs of shoes a year
True or false The content of a message can appeal to consumers in one way and that is rationally?
False- The content of a message can appeal to consumers in a number of different ways-rationally, emotionally, and morally. Rational appeal focuses on how the product can benefit the user, or how it is in his or her self-interest to buy it. Emotional appeal uses feelings to motivate customers to buy. A moral appeal is directed at a person's sense of ethics.
What occurs when two or more businesses secretly agree to set their prices artificially high and agree not to lower them which forces consumers to pay more than they would if no agreement existed?
price fixing
