What do mean product addition and deletion?

Answer 1

Product deletion, either through product replacement or product elimination, results when products fail to meet company expectations.

• Companies are increasingly under pressure to evaluate their existing product line and make continuous decisions about adding new products or deleting existing ones.

• In addition to weak sales and profit, brands delete products that fail to align with marketing strategies or that demonstrate an unfavorable market outlook.

• Product failure rates vary by industry, but it is estimated that failure rates for new packaged goods range anywhere from 75% to 90%.