It means what is the total of the cost.
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The answer to the math equation of 6 x 12 - 4 is 68.
cost price
The price of a single item will vary depending on the item, and half the value of two items. The amount of the item will be one because it is a single item. If there are two single items the amount will be doubled and will be worth twice the amount of a single item. In most cases if not all, a single item is worth about one third of the price of three items even if you buy one and get one free. If you get two for the price of one the single item amount will be two but the price will be one.
unit price
Unit price is how much you sell an item for.