Trends and patterns in the data are social. Data goes in a social patterns.
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Data mining is effectively storing and analysing old pieces of data and predicting what's going to happened in future based on trends and patterns in that data.
They could be trends.
There are a few ways to organize data and reveal trends. You will have to set a plan, budget and people.
There are two main purposes. One purpose is for pattern recognition. Humans are very good at recognising patterns such as [linear] trends, cyclical patterns, clusters and so on. This is useful for preliminary investigation of data.The second purpose is to illustrate summary data in a quick-and-easy way.
They help you identify patterns in the data.