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Purposive sampling involves selecting participants for a study based on some characteristic that you know they have. There is nothing random about their selection - it was done with intent. An advantage of this type of sampling is that it allows the researcher to quickly hone in on the target population. A disadvantage to this form of sampling is that researcher bias can creep in to influence results, if subjects are not chosen very carefully.

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Q: What are the Advantage and disadvantage of purposive sampling?
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