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In situations where there is a logical tie

between the data we use a matched pairs

experiment

• In this experiment we match an observation

in one sample with an observation in another

• The match is created due to the logical tie

they share.

• Ex. Studying salaries of marketing and

finance majors with similar GPA's - the

logical connection is similar GPS's, the data

we are pairing is salaries.

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Q: What is a match pair study?
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