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Primary data disadvantages:

  • The experiments you run can be biased and give you incorrect data
  • Experiments may be time consuming and expensive
  • It's qualitative (as opposed to quantitative)
  • There can be lots of raw data that you have to massage into a usable form

Primary data advantages:

  • It's timely and relevant
  • It puts you in touch with potential customers and can give you a better "gut" feeling
  • The data is unique and original
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Q: What are the advantages and disadvantages of performing experiments to gather primary data?
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