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By providing imagery that makes the product look appetizing, the company can persuade some consumers to buy the product. In some cases, especially if a product might be bad for the consumer, an argument may be difficult to mount. The image takes away this problem, drawing the consumer's eye to how delicious the product looks, as opposed to how many calorie, grams of fat, salt and sugar it has.

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Q: Why might imagery rather than rational argument be effective for a food product?
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