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Goal conflict is when we have alternative goals including both Minimization and Maximization of problem .And Goal congruence is when we have alternative goals of same type , either maximizatioin or minimization.

Example: Minimizing distance and maximizating closeness ratio in facility layout problem are two conflict goals.

Minimizing flow and minimizing risky transpot are congruent goals.

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Q: What is the difference between goal conflict and goal congruence?
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