Primary data is very advantageous over secondary data in several types of ways. First of all, it is the actual thing, or the whole thing, depending on what primary data you are talking about. Primary data in the form of architecture is obviously much preferable over secondary data such as pictures, because it is there in front of you, and can be examined by your senses, not only seen by your eyes.
Obviously secondary data also has advantages, such as being easier to obtain than primary data, but primary data is still a good way to obtain information.
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Secondary data is faster, cheaper, and less time consuming while primary data will be time consuming and the cost to conduct it is higher.
it is primary data
The difference between primary data and secondary data is that primary data is the information from the original research.
Primary data is is data that has been observed or collected first hand
Primary data disadvantages:The experiments you run can be biased and give you incorrect dataExperiments may be time consuming and expensiveIt's qualitative (as opposed to quantitative)There can be lots of raw data that you have to massage into a usable formPrimary data advantages:It's timely and relevantIt puts you in touch with potential customers and can give you a better "gut" feelingThe data is unique and original