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Primary Data

An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study. Researchers collect the data themselves, using surveys, interviews and direct observations (such as observing safety practices on a shop floor). answers to specific information

Secondary Data

There are several types of secondary data. They can include information from the Census, a company's health and safety records such as their injury rates, or other government statistical information such as the number of workers in different sectors across a country.

Both primary data and secondary data have their pros and cons. Primary data offers tailored information but tends to be expensive to conduct and takes a long time to process. Secondary data is usually inexpensive to obtain and can be analyzed in less time. However, because it was gathered for other purposes, you may need to tease out the information to find what you're looking for.

The type of data researchers choose can depend on many things including the research question, their budget, their skills and available resources. Based on these and other factors, they may choose to use primary data, secondary data - or both.

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Q: Where is primary data preferred over secondary data?
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