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There are a number of benefits and drawbacks to stratified sampling. Two benefits are:

  • You have a cross-section of the population, so this is more likely to be representative and thus easier to generalise.
  • You are less likely to get a "freak" sample.

Two drawbacks are:

  • This is a very long and difficult form of sampling. It could be inconvenient or costly.
  • You may not stratify the population by the relevant factors - what if their gender isn't important, but their economic bracket is?
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