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A random sample is a selection from the population of interest where each item (persons, households, widgets, etc.) has an equal chance of being selected. The idea being that measuring a random sample of sufficient size will accurately (within a margin of error) reflect the "true" value that exists in the population - while at the same time reducing your study to a manageable size.

A random sample is integral in good survey design to reduce bias in your experiment.

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16y ago
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Nicole Sprinkle

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3y ago

an equal chance of being selected for each person

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Kathryne Hintz

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3y ago
love it!

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Q: What is a random sample?
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