I believe you are considering the sampling error as calculated from data. I will give you some examples: If you get the exactly same response from all participants in a survey, you will calculate zero sampling error. For example, if I ask 10 people if Obama Barack is the President of the US, I would probably get 10 "yes" responses. Now the answer was well known, so I would expect very few "no" response. If your measurements are not very sensitive or are recorded with a lack of precision, then there can be zero sampling error. For example, I take the body temperature of students at the college and consider any temperature from 97 to 99 degree F to be normal. I find all students in my sample have normal temperatures. So, zero sampling error can occur because a) sample is small, b) variation in response is either non-existent or very small. In theoretical calculations, where sample error is based on the probability distribution of the population, one can calculate for discrete variables, the probability that a sample error will be zero.
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Sampling error leads to random error. Sampling bias leads to systematic error.
In stats, a sampling error is simply one that comes from looking at a sample of the population in question and not the entire population. That is where the name comes from. But there are other kinds of stats errors. In contrast, non sampling error refers to ANY other kind of error that does NOT come from looking at the sample instead of the population. One example you may want to know about of a non sampling error is a systematic error. OR Sampling Error: There may be inaccuracy in the information collected during the sample survey, this inaccuracy may be termed as Sampling error. Sampling error = Frame error + Chance error + Response error.
Standard error is random error, represented by a standard deviation. Sampling error is systematic error, represented by a bias in the mean.
Sampling error occurs when the sampling protocol does not produce a representative sample. It may be that the sampling technique over represented a certain portion of the population, causing sample bias in the final study population.
ome suggested ways: Larger samples, Better sample design, Better measurement, Better data validation, Better survey/questionnaire design.