After looking at several sites the rugs were all describe by the shorter(width) first.
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The dimensions of a 10ft by 8ft area refer to its length and width. The 10ft measurement represents the length of the area, while the 8ft measurement represents the width. In this case, the area is rectangular, with a length of 10 feet and a width of 8 feet.
width always comes first
That refers to measurements of length (or width or height) - anything that has a single dimension, and is measured in units of length such as the meter.
for what? usually when you say the two, length is said first
It does not matter. Conventionally, the length is the biggest side because it is the longest and so has the longest measure. But there are exceptions to that as well. That is why many manufacturers tell you (LxW or LxWxH) as well as giving the actual measures.