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Unit price
A unit rate used to compare prices is called a [UNIT PRICE]
A unit rate is the rate or price for one of something that is normally available in dozens, hundreds, gross lots, thousands, crates, truckloads, etc.
You divide by 10, which gives 1.75 as the unit price.
A rate that has 1 unit as it's second term -Ex-5lbs at $1.45 per lb.(price per pound would stay same regardless of how many you buy). UNIT RATE