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Less time and less cost for a sample

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Q: Why is sampling preferred over census?
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Advantages and disadvantages of sampling over population census?

boobs


Advantages of census over sample survey?

It is more accurate, unbiased and includes every item in the population, whereas sampling may be biased, and sampling is not totally representative.


Advantages of census over Sampling in Statistics?

There are several advantages of sampling over census (i.e. selection of wholepopulation for analysis).Firstly, the costs on sampling should be much lower than that on census. For example,for the government by-census (note: population census is usually conducted onceevery ten years and a by-census is conducted in the middle of the intercensal period),one fifth of the population is large enough to declare what the government wants toknow. There is no need to spend several times of dollars to interview the entirepopulation in the society.Secondly, a quality guru (Deming, 1960) argued that the quality of a study was oftenbetter with sampling than with a census. He suggested that, "Sampling possesses thepossibility of better interviewing(testing), more thorough investigation of missing,wrong , or suspicious information, better supervision, and better processing than ispossible with complete coverage". Research findings substantiate this opinion. Morethan 90% of survey error in one study was from non-sampling error1, and 10% or lesswas from sampling error2. (Donald et al., 1995)Thirdly, sampling can save the time. The speed of execution reduces the time betweenthe recognition of a need for information and the availability of that information.1 Non-sampling error is the error of research due to factors other than the sample size and samplingmethod, including non-response, bad communication with interviewees, measurement error, etc.2 Sampling error is the error during research due to the sample size and sampling method.


What is the preferred method to select a sample population?

simple random sampling method


When marketing researchers consider sampling techniques they are preparing to collect what kind of data?

census