The length of a movie is quantitative data.
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Anytime you are able to measure something, it is quantitative data. Qualitative data represents the quality of something which cannot be measured.
qualitative
Quantitative data is quantity - how much. Qualitative data is quality - is it good? what is it like?
The fact that the data is qualitative or quantitative does not in and of itself have anything to do with its reliability.
This kind of data is qualitative, meaning it is an observation of a particular facet of the observed thing. Quantitative date is numerically-based.